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Mocks in Bournemouth Fashion Show

Check us out... We have been asked by a certain emerging designer - Alice James - to feature in her Bournemouth Fashion Show in May. Based in The Arts University College Bournemouth, Alice has designed a great SS15 menswear collection and is looking to launch her models down the catwalk in Mocks. We think they will be the perfect accompaniment for her lovely designs.

"This collection originates from a curiosity and love of science & art and asking, how do they combine?

Philosopher Thomas Kuhn discusses ‘paradigm shifts’. He opens our mind to think further than mere scientific truth and accept new approaches and developed understanding. Through optical illusion, he demonstrates how a paradigm shift allows us to see the same information in different ways.

From this and further investigation into the biological connotations of fashion, considering that it is focused around the body led to researching Bodycloth by Rhian Solomon. Solomon raises the question, ‘Can we cut cloth in the same way we cut skin?’

Looking at reconstructive plastic surgery techniques and transferring these geometric cutting methods onto fabric rather than skin, has become the core for this collection.

Key features of the collection are the subtle suturing detail that flows throughout, from print to physical application. A clean, linear design aesthetic lends itself to the colourful, yet clinical feel of the collection."

We have sent a great selection of the Mocks shoes down to the south coast ready for the day and we're going to report back to you on how it all went as we hit the catwalk.

Line up one of Alice james work

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